social media marketing in chennai Archives » DMI - The Best Digital Marketing Classes and Training in Workshop Model at Chennai

It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

Your website
Blog posts
eBooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)
Tactics

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Some of the best social media strategies from Social Media Examiner

1. Create a Facebook event and invite your entire friends list
2. Use Facebook ads to target your audience
3. Create a highlight reel from prior events
4. Let event attendee testimonials do the talking
5. Hire influencers to spread the word
6. Use consistent branding and mentions across all social platforms, including hashtags
7. Use quotes and visuals to catch attention
8. Be responsive when potential attendees post or ask a question