Fact1: 75% of Users NEVER Scroll Past the First page of Search Results.
Fact2: 78% of Local-Mobile searches turn into a Purchase.
Fact3: 96% of Computer Owners Search for Local Businesses.
Fact4: 93% of All Online Activity starts with a Search Engine. (Yah! from Google!!)

Learn the Strategies focused on increasing the reach and visibility of your business.

From the Desk of:
POSITIVE PERUMAL K
Digital Marketing Coach

Dear Business Owners & Early Entrepreneurs,

Digital marketing is not about just designing a website; it is all about effectively managing a business and increasing a brand’s relevance with consumers and determining when, how, why, and where they want to engage.

The line between online and offline is becoming less distinct for both consumers and businesses. Consumers are increasingly sophisticated and highly connected, wanting products and information that is personalized, relevant and convenient with a consistency across all digital channels.

I want to share a short story, why and how I landed in the Digital Marketing Industry. As a Visionary of Creating More entrepreneurs, I resigned my full time Software Engineer Job in March 2010. Started working with Sukere Infotechs as a Knowledge Partner. Sukere is a Chennai based Knowledge Process Outsourcing Company.

Sukere Infotechs, a sister concern of a Educational Institute running leading Distance Education learning centers. Sukure Infotechs was founded in the year 2006 by Dr. M Sakthivel as a partnership firm. Later on, his son Mr. Sa. Kesavan took over the business and is the one managing the company as of today. Having come from an educational background, they have been managing educational institutes since 1999.

During that time, we realized that our firm has been spending a lot of money on Google Advertising. But we were not seeing any results for the money we spent. That is when my Friend and Director Mr. Sa. Kesavan heard of Search Engine Optimization (SEO) from one of his friends and planned to implement it for our company site. He asked me to research on SEO and that is how SEO came on board. When we did SEO for our sites rather than paying Google much, the amount of money we spend on advertisements on Google and Facebook were dramatically reduced. (From Rs.5,00,000/pm to Rs.20,000/pm in just span of 12 months) After continuous efforts, we were able to see better results and from that time our website stays on the top of the search results. It has been 9 golden years that our website stays on top with the internal resources. And till is top of Google...

As we were aware of the bright future of SEO, we planned to take SEO projects from other businesses which were also successfully implemented. As an outcome of our efforts, ‘Sukere Digital Marketing Company’ was formed to offer digital marketing services on a full scale. But the major problem we faced was that about 70 to 90% of the Small Businesses are not aware of digital marketing. Educating them about digital marketing seemed like the one and only solution. As a result, DMI in 2016 was started exclusively for SMEs. Till date, 27 batches were taught digital marketing and many business owners have been benefited from the workshop.

Another major reason behind the establishment of the Digital Marketing Intensive Workshop is the need to inspire the Indian youth community to move towards Entrepreneurship. And we guess, I’m proud to say that we are doing a great job!

Our Digital Marketing Intensive Workshop running in Chennai, gives marketers a complete overview of the digital marketing landscape including all the essential disciplines, how they fit together and how to assess what’s right for your strategy and where you need further in-depth learning.

Yes! The Curriculum is designed from our own experiences and experiments to Business Growth.