1. If you have a local group of customers and want to expand to the neighboring areas, states or even, countries, without spending massive amounts of costly advertising money or even leasing more company space, then the Internet can work very well for you. Niche markets (small groups of customers scattered about that are interested in a very specific item or service) also work very well on the Internet.
2. As a business owner, you need to provide a map and directions to your store for your customers and enable them to look up specials, discounts, limited merchandise, or varieties and prices of each item you market. For instance, let’s say you sell cheesecakes and you would like to spend less time on the phone explaining the different varieties, how many people the different varieties will serve, prices, and availability. Here’s how this could work online for you. You would…
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