An age-old question is, Which came first? The Chicken or the Egg? In ecommerce, the same question can be applied to site designers and Internet marketers.
Before we settle the answer, we need a few parameters. For purposes of this discussion, a marketer is some formulating and creating Internet marketing strategies and campaigns. This includes search engine optimization. In using the term designer, we are throwing a bigger net to include programmers and people writing html.
Introducing the Designer
After deciding to start a site, most businesses will hire a designer or design team as one of the first steps. Intellectually, this makes sense. We need a site, thus, we need someone to build it.
Introducing the Marketer
After a lot of time and money has been spent on the design of the site, the first thought is given to marketing. Books are purchased, online articles such as this are read. PPC is often discovered and, typically, the business decides this looks easy and starts pursuing campaigns. The site starts making sales, but at a loss or a rate that cant be increased…
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