Category Archives: Digital Marketing Workshop

The Red Herring that is Google Pagerank

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Google likes to offer all kinds of neat little tips and clues regarding how it views sites. Google PageRank is one such tool, but with questionable value.

The Red Herring that is Google PageRank

Google is a highly secretive beast. If you are trying to optimize your site to obtain high rankings, Google will provide you with little or no information. It even fails to show all of the links it is counting to your site, a negative step that no other engine takes. What Google does provide, however, is the Google PageRank for sites.

In my opinion, Google PageRank is a bit of red herring. I dont believe it tells you much about how Google views your site. Instead, it is a bit of bait designed to get you to download the Google Toolbar. Yes, you can only see your PageRank if you download a Google program on to your computer. And you thought Microsoft was bad!

Assuming you have downloaded the toolbar, the PageRank is the little bar in the middle that should be partially covered in green. The green represents your PageRank and is out of ten. You can run your cursor across it and the actual PageRank number will appear. Most sites have a PageRank of 3 to start…

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Positive thinking can help you reap many benefits in your internet business.

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Through positive thinking you can achieve better focus, more readily recognize new opportunities, better define your business goals, build up your belief in yourself and your product/service, and more actively seek new ideas.

Positive thinking can help you keep your focus by teaching you to concentrate on what you can accomplish.

Once you believe that you can accomplish a goal, your attention becomes more focused and your determination increases.

You can also use your positive thinking skills to help you recognize new opportunities. With a positive belief in the future, you will become more open to different possibilities.

This belief in what is possible will allow you see certain situation as opportunities for growth and inspiration.

Positive thinking can also come in handy when you set out to define your business goals.

As you learned in the earlier chapters, goals that are set using positive thinking guidelines are easier to achieve and progress towards. You can also use these skills to better define those goals.

The more specific a goal is the…

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The Secret To Online Success

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When most people begin any kind of business they seem to have a lot of expectations. They think the money will come rolling the moment they place their adds, get a webpage, or spend on advertising and a promotion campaign, etc. If you have a business you pretty much can tell that that is not necessarily the case. However, this particular article I am going to dedicate it to Internet business. I figure, you are online reading this article right now, maybe you may want to learn a little bit more about how to sell your products or services online.

By the way, don’t think because you are a construction worker for example, that the internet could not be of use to you. You get a little creative and you’ll be surprise with the ideas that can come about that could help you generate income online. But let’s continue with the article shall we?

I am not going to deny the fact that a lot of profit can be generated in short periods of time. It has happened in the past and will keep happening in the future. There is an old saying, “There’s nothing more powerful than an idea who’s time has come!”

In other words, you can have a…

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The Search Is On How To Make An Effective Search Online

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The average web user conducts at least two searches online during each session they use the internet. It is a surprise however that most web users will complain that they never really get what they are looking for when searching. Many will tell you that it takes them forever to find what they need or that they have to visit twenty websites to get to the site they initially wanted to find. These occurrences do not happen because the internet is lacking proper information. They happen because users do not know how to conduct effective searches online. If you want to conduct an effective search online, you need to follow a few general rules. The more practice you put in, the faster you will see your results pour in. After using these rules for a while, you will be able to find anything you want on the web in less than half the time you once did.

One of the easiest tips to follow is one that deals with exact wording. If you are looking for a specific person or item on the web, then you will want to use exact wording. To do this, you will need to use quotation marks with your words. If you are looking for…

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Website Design Tips

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When first starting out to create a website, especially if you are a beginner You can create your own web pages using a editor like Microsoft’s Front Page.With this software, you can write your web page like you would any document and then drag and drop images easily. Some practice may be needed, by buying some templates, you can cerate a professional website for free or by using some of the free templates found on the Internet. Mainly in order for you to successfully present your ideas you have to create an effective layout design in an interesting manner whatever your topic may be.

Layout
Content
Application of graphic designs
Easy and quick navigation
Logo
Choosing colour

Layout format – this will serve as your guide for a good design. Primarily this context must encompass a clear and well organized content that will make everybody understand and appreciate. A simple design, layout makes it easier for you to build your website. The end result will be a website which your visitors will find easy to navigate and easy get whatever information they want.

Application of graphic designs – you must be careful in…

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Traffic, Web Traffic Is The Key

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In the internet business there’s a saying that goes something like “traffic is the key.” As you know in order to make sales you have to have customers. On the internet the only way to have customers is to have visitors to your web site. And how does this happen? Well it CAN happen in several ways BUT some are worthless. Let’s talk about those first…

Perhaps the most worthless is the random chance that a person will type the url to your web site. There really is no chance at all really save an act of God because why would they type something randomly? and why you? So people need to know who you are or what your product is in order to make their way to your site. In other words you need to advertise in order to create web traffic. A slightly better way is to have a link on another of your own, or somebody else’s web site. The only Problem is in order to get people to your site there has to be people going to those other websites which again necessitates advertising. So “traffic is the key” but advertising is the key to traffic. So lets talk about advertising now.

Internet advertising is helped, actually driven by the…

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The Way to Success Timesharing

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My comments are made on the basis that one is buying a timeshare for mainly trading purposes. All of the statements I will make are actual experiences not something someone said, or I heard somewhere. My family has been involved in timesharing since 1980. First my parents then my sisters and myself, now many of my extended family members own timeshare weeks. I am average income (work everyday), average intelligence. So since I did it anyone with patience, a minimum amount of time, and dedication can achieve the same results.

Before even considering purchasing a timeshare, please talk to people who have had bad experiences first. This way you will be leery of everything going on. Better yet just follow my advice and have no problems at all (just kidding).

After deciding to purchase, remember no matter what resale is better. My reasoning for this is, there are a lot of dissatisfied owners out there willing to take a loss just to get out. So make their mistake your marvel. I have been and continue to take tours while on vacation just to stay intuned with the pricing of weeks. I have yet to find a resort that comes close to fitting into my price range of $2500.00…

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To All Internet Marketers – How To Get My Business

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To All Internet Marketers – How To Get My Business

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers – but it also means that they need to lift their game.

Why? Because the would-be “netpreneur” has access to way more training than ever before. It’s possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly recognize what offers true value and what does not. They see so many sales letters that they become, to a certain degree, immune to the typical hype. They’re willing to spend – but they want value for money. They want to be treated like intelligent and discerning adults.

So here’s a message to all ‘gurus’ (and aspiring gurus) who are keen to get their share of the dollars waiting to be sent flying their way via cyberspace.

1) What does it take to make people want to buy “you” rather than some other internet marketer?

2) What might make people want to unsubscribe from your list?…

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Top Internet Marketing Blunders and How to Avoid Them

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Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners constantly execute some of the top internet marketing mistakes known to the cyber world. Building a clean, workable web site can be very simple if you educate yourself on the basics of site design and content. And if you fail to learn the most important aspects of web site creation? You will most likely commit some of the deadliest internet marketing blunders the World Wide Web has ever seen.

A significant internet marketing mistake frequently made, is letting your webmaster compose your site copy. Webmasters are generally not trained to write text, and most probably cringe at the thoughts of having to write the copy that will be viewed by thousands. When developing your internet marketing plan, you must allow money to hire a professional copywriter that is paid to create articles and text. For your site to make money, you need words that will entice your visitors, and encourage them to buy your products. Experienced copywriters are very knowledgeable in marketing and promotion, and can guarantee to attract large amounts traffic with…

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Top Internet Marketing Techniques

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The Internet offers many means of affordable marketing, often with full-color imagery to go along with text. And multimedia components add some spice to the mix and increase online visitors and purchases. Here are some top Internet marketing techniques to help increase your sales and income.

1. DIRECTORY – Create your own directory on a specific industry topic, placing your own ad or banner along the top. Then invite others to add their website links via a link exchange program, listing themselves in your directory. This will result in lots of free advertising for you as your directory expands with links across the World Wide Web. Enter link exchange software into your favorite search engine for help with setup.

2. TEACH A COURSE Write out a simple step-by-step instructional class in your area of expertise. Then break it up into smaller segments and set them up in an autoresponder as email messages with your ads included at the top and / or bottom of each message. Invite website visitors to sign up through on online form or email subscription address offered through the autoresponder service. Then as people sign up, they will learn more about you and your…

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