Category Archives: Digital Marketing Workshop

The First Social Commerce Network

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Social networking sites such as YouTube, FaceBook, and MySpace have not only been a boon to makers of funny videos they have become a tool for savvy online marketers to sell their wares. Everything from music to used cars is sold via online videos. However, many companies are finding a problem with these sites the free access to everyone creates an environment that is not conducive to business. Merchants have slowly begun to move away from these sites. Now businesses have something to cheer about. Until now, there were no “social commerce network” online video models, and JunkTube caters to both personal and business social commerce only.

There are many businesses which feel the need of selling via video but most of the businesses are wary of promoting their business through websites which were meant for personal fun and teen social networking and can not conduct serious business. Another factor which discouraged businesses to promote videos was the audience that visited the websites. The majority of the audience visited the sites for watching funny videos or catching up on their favorite music bands. Hence, it does not make sense for a business to…

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The Future of Creative Advertising: In Search of the Next Million Dollar Idea

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On Friday, the 26th of August, the concept of the Million Dollar Home Page appeared and it revolutionized online advertising forever. The concept, created by Alex Tew, was simple, for one dollar you can purchase one pixel and there will only be one million pixels available. A minimum purchase is a 100 pixel block, which will link back to whichever website you specify. At the beginning it was not clear it would work, but amazingly it did. It came out of nowhere and became unbelievable successful within a span of few months. Once the website had reached the awaited million dollar mark, the number of sites that copied the idea would almost match that amount. Scattering all over the World Wide Web, none of these duplicate sites proved to be successful as they all began to fail miserably. Some sites would be a simple twist on the idea, and others would be a direct duplicate with a different name. Regardless, it remained clear that no one would find the same success and the hope for another site to reap the same outcome became bleak. Was it simply a fad, or was it just a matter of time before new,…

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The Golden Formula of Writing Article Easily

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Article marketing is the number one internet marketing tool; it is recognized as the most effective and cheapest way to drive traffic to a website. Articles maximize your website exposure, generate valuable back links for better search engines positioning and result in traffic generation to you website.

Many internet marketers grasped the concept of traffic generation with articles but the problem is article writing is not an easy task for many people. Although there are people who are able to complete an article for about 500 words in less then 10 minutes but many need hours to write once. And many find that article writing is so scaring and give up this powerful technique to drive free and targeted traffic to other website.

In actual fact, article writing is not that difficult and your can complete an article easily if you know the golden formula of article writing. Below are some guidelines that can help you to generate your article easily:

1. Have knowledge about the topic

The first thing you are going to need to write a good article is some knowledge on the topic. Remember you don’t have to be an expert on the subject;…

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The Impact Of Positive Thinking On Your Internet Business

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Positive thinking can help you reap many benefits in your internet business.

Through positive thinking you can achieve better focus, more readily recognize new opportunities, better define your business goals, build up your belief in yourself and your product/service, and more actively seek new ideas.

Positive thinking can help you keep your focus by teaching you to concentrate on what you can accomplish.

Once you believe that you can accomplish a goal, your attention becomes more focused and your determination increases.

You can also use your positive thinking skills to help you recognize new opportunities. With a positive belief in the future, you will become more open to different possibilities.

This belief in what is possible will allow you see certain situation as opportunities for growth and inspiration.

Positive thinking can also come in handy when you set out to define your business goals.

As you learned in the earlier chapters, goals that are set using positive thinking guidelines are easier to achieve and progress towards. You can also use these skills to better define those goals.

The more specific a goal is the…

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The Importance of Autoresponders to Internet Marketing

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You may have heard the phrase the money is in the list, or another similar saying. The reason behind this is that with your list you can target customers that are interested in your product or service. The likelihood of a successful relationship with your customers and to build your list is enhanced with the power of autoresponders.

Internet marketing is made easier with the use of autoresponders. They can fulfil tasks that would otherwise be difficult to complete and also be moulded to fit in with your marketing plan. For example, you may decide that as part of your online marketing efforts you would like to offer a 5-part e-course on your niche area. Without an autoresponder this would be very difficult, effectively and professionally anyway. However, with an autoresponder in your marketing arsenal, you are able to achieve this by automatically sending out your e-course spread over a number of days, keeping your customers interested and eager for the next part of the course. You are then able to target these customers with your future products and services, and will have hopefully built up the trust with your customer and conveyed to them that you are an expert…

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The Internet offers a tremendous marketplace

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Many people think that the Internet offers a tremendous marketplace, while others will question the extra effort and money to purchase and design a website. Some of the money-making values of having a website are summarized in the following paragraphs for your consideration.

1. If you have a local group of customers and want to expand to the neighboring areas, states or even, countries, without spending massive amounts of costly advertising money or even leasing more company space, then the Internet can work very well for you. Niche markets (small groups of customers scattered about that are interested in a very specific item or service) also work very well on the Internet.

2. As a business owner, you need to provide a map and directions to your store for your customers and enable them to look up specials, discounts, limited merchandise, or varieties and prices of each item you market. For instance, let’s say you sell cheesecakes and you would like to spend less time on the phone explaining the different varieties, how many people the different varieties will serve, prices, and availability. Here’s how this could work online for you. You would…

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The KEY To A Winning Internet Marketing Strategy Is To Master ONE Technique First

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New to the Internet and Internet Marketing?

Looking to stack your claim of Internet “RICHES” by starting up a online business of your own?

Aren’t we all.

I remember when I first got started online… I didn’t have a clue where to start, how to start, let alone, how to market my business online.

It was so overwhelming because everytime I typed in the keywords “Internet Marketing” into a search engine I would literally receive hundreds of thousands of results about “How to market your business on the Internet”.

Where do you start when your getting that many results?

And… more importantly, who do you believe when you start going through them?

I’m sure some of you experienced the same feelings and thoughts I did when you first got started and/or are feeling right now if you are thinking of setting up shop online.

It’s Very easy to get caught up in all the HYPE on the Internet about how easy it is to Make Money online, but, the truth of the matter is, it’s not as…

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The Killer Squeeze Page Strategies

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In the world of Internet Marketing, the subscriber / email list is considered the most important part of the business and even more important than the sales itself. As a result, marketers dedicate a large amount of time and money to collect a “list” of highly targeted subscribers.

Building a highly targeted subscriber list is probably the most profitable thing you can do on the internet. A highly targeted list of email subscriber allows the owner to market either his products and service or other peoples products with a fairly high guarantee of success. However, with the proliferation of spam, consumers are very careful about giving out their email addresses.

The best way to get people on to subscribe to your list in the first place is to build a squeeze page (also called a landing page). A squeeze page is a simple page that had a headline, some text and allows visitors to register their name and email address in the field provided. Squeeze page also could be used as a tool to ease consumer concerns, experienced online businesses create “Squeeze Pages” that detail what the subscriber will be receiving and the businesses privacy…

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The Makings Of A Succesful Selling Proposition

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The secret of a successful online marketing or online transaction lies on a good reasonable price.

The reason why most business owners do not succeed in promoting their product is either they put the price too high or made such a very low bargain.

In order to succeed and make the most of what online shopping, like eBay, can do to online shoppers, the secret lies beneath a sound price mark. Hence, it’s a must for every eBay seller to know how to quote his or her prices well. Here are some ways to make that money-raking quote:

1. To start a good bid, sellers must aim for a ten-day listing with one cent per bid increments, with no stored auction. Then, they should calculate how much their starting price would be considering the ten-day/one cent increments. This means that after the ten-day period, the sale must arrive at the desired price of the seller.

This is a good way to start the bid because buyers will be enticed to take part due to a low-starting price.

2. Sellers should consider the target market for the product such as its purchasing power; and the nature of the product being sold.

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The Power Of Internet Marketing

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Since instigating proper SEO techniques I have seen my web site visitors increase by over 1500%. My conversion rates have also gone from a meagre 0.5% to a very healthy 8%. How has this been achieved? By following seven simple guidelines which have not only seen my visitor figures sky rocket but also the web sites position in the major search engines has gradually improved until it sits on page one for all the important search categories and many surprising ones also.

So what are these seven basic rules I have followed?

1. Develop as many pages as is possible all with good and different content on. The content should be different but obviously related. The content should be written for the visitor not for the search engines. It has to be good sales copy because you are trying to sell a product or a service virtually in an instant so it must grab the attention of the visitor..

2. Develop reciprocal links with related sites. They can be in exactly the same field as you if you are providing a service so long as they are situated away from your area and not directly in competition with you. Do not worry about the page rank of these sites as it is more…

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