Category Archives: Digital Marketing Workshop

The 7 Secrets of Internet Marketing

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Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website youre promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if youre using a marketing page off of the root directory of your website, be sure that the primary site is listed. This…

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The 12 Things All New Internet Marketers Should Know

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The author gives an easy to follow 12-point guide and advice to all new Internet marketers and online business owners to help them excel in this very interesting, exciting, rewarding and yet challenging business venture.

1) It has been reported that there are about 600,000,000 people on the Net world wide at the moment. And the annual growth of the number of surfers is exponential! You can imagine the potential market for Internet business is immensely huge. The chances of your success in the business online are tremendous. Your journey towards that would be a very exciting and rewarding one indeed.

2) Plan your work and work your plan. Like any other forms of work, you must have a plan for your Internet business. Set an achievable short term, medium term and long term objectives, prepare a budget and stick to them as far as possible. Carry out periodical checking to determine any deviations from the plan and take the necessary remedial actions.

3) Do not ever try to spam i.e. sending unsolicited e-mails to unexpected recipients under any circumstances. I get very annoyed when I find chunks of unwanted e-mails plugging my mailbox resulting in the e-mails…

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The Advantages of Multimedia Marketing on the Internet

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Many marketing campaigns for products hook a potential customer in with a catchy advertisement. The hook may come in the form of a slogan or picture. While snappy text and pictorial design might make a customer take a second look, it does not always convert a customer lead into a sale. What Internet marketing tools can you utilize to convert more sales leads into actual customers?

The answer is multimedia marketing. What is multimedia marketing? Lets define multimedia. Multimedia is media that involves an advertisement that talks and moves. For example, multimedia contains more than just text and/or pictures. Multimedia advertisements contain audio and video elements. By adding audio and video ingredients to your marketing campaign you will see your sales conversion rates soar.

What exactly are audio and video multimedia marketing elements? Audio elements include voice-overs, sound effects, and music. For example, when a potential customer visits your web page the first thing that catches their eye is the beautiful graphics and text information. At this point your customer needs to feel an emotional connection with your company, products, and services….

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The Amazing, Profit Producing Ebook

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While I was surfing the internet for opportunities to increase my flow of income, I came across a great concept. It was an idea I was never aware of before, but was happy that I found. The concept of an e-Book, or electronic book was what I had discovered. It is a book that can be purchased and downloaded to ones computer instantly. When purchasing a traditional book, there is a risk of it not being in stock. If this is the case, one would have to wait much longer. There is no waiting for shipping after the purchase of an e-Book because it is simply a digital file that is transferred in the form of a PDF document or other medium. This is a huge advantage because you are saving time and money on postage, printing costs and other materials needed to ship out a product to your customers. You are also saving space in your home because other tangible products would need to be stored. An e-Book can be published literally within a few days or even hours.

E-Books bring Web-like interactivity to the reading experience. Clicking directly on the electronic page allows you to look up the meanings of unfamiliar words, explore cross-referenced passages in the same book or related…

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The Art of Using Blogs to Their Full Marketing Potential

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The Art of Using Blogs to Their Full Marketing Potential

As an Internet entrepreneur, you’re more than likely aware of the ability of blogs to increase the bottom line of your e-business. Most everyone who sells online, either their product or someone else’s, or runs a blog that they have monetized with ads from Google Adsense or some other source does some kind of blog advertising because it is free and eventually gets indexed by the search engines, especially when using Blogger.com blogs. However, there are a few ways that you can really use blogs to enhance your business online, and these tips can be used whether you are selling products on your own site or simply running your own monetized blog.

The first thing you need to think about when generating new blog entries is “how do people know that I have any/new content available here?” Luckily, most blog servers and software automatically create RSS site feeds (in the form of a file called atom.xml) that can be sent to the many RSS feed servers available online. Think of it is an announcement to the world through Really Simple Syndication that an update has been made to your blog and…

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The Basics of Internet Marketing

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Marketing for the internet is an entirely different field when compared to marketing in the real world. Although, just like marketing for corporations in the real world, many of the same theories apply.

At the start of every business, you should have a business plan. This will undoubtedly be different for different companies and different types of industries. In some cases, you don’t have as much planning to do, but in others you’ll end up with a 200 page document.

Now, when starting an online business, or even when just branching off and creating a website for your business, you’ll have lots to plan. For starters, what type of website works best? Many internet marketers will tell you that first and foremost, you need to have a blog based on your industry. If you’re running a company that sells candy, start a blog on how candy is made. This is becoming more and more essential because it turns your website into a living, breathing thing. People will be able to leave comments and you’ll be able to receive feedback on your product.

Blogging is a great way to start an online business because not only can people leave comments and…

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The Basics of Internet Marketing Promotion

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Thousands of business and web enthusiasts are taking the big risk and joining the exciting world of internet marketing. While seemingly overwhelming at first, internet marketing and promotion can actually be classified into three simple categories: market research, search engines, and e-zine advertising. Those interested in the internet marketing field should first familiarize themselves with the very basics of what makes this fast growing business venture tick.

Determining how much money to invest in your overall internet marketing
campaign, and deciding the people and places which to target the main product, are defined as market research. This research is the most basic section of the internet marketing focus. Investing the correct sum of money to the right groups is essential in market research, and internet marketing in general. Proper research will eventually conclude the outcome of your entire business campaign.

Search engines have been a popular form of advertising, both past and present, in the internet marketing community. Search engines are divided into two sections: search engines and directories, and pay per click engines. While the most favored…

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The Best Kept Secret In Achieving Success

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I decided to write about this topic because everybody seems to have the wrong idea about accomplishing success. For instance, some people have got the idea that

visualization and is the way to become successful. Unfortunately, People who just focus on visualize a channel might end up in a state official thinking instead.
However, there is a far better secret toward completion success. Its got nothing to do with the law of attraction, it has got nothing to do with being able to manage
your emotional states, neither does it have to do with seeking of mentors and modeling after their successes.

So, you might be wondering what this secret really is.

Have you ever been in a position where you enjoy doing something so much youre willing to do it without being paid? Im sure you think of that such situations, and then the practical logic of it all came crashing down on you. It was a fact that you couldnt do this because you still needed to sustain your own livelihood.
However, think about the fact that it works in the first place. Many people forget that in order for anyone to accomplish success, their entire being needs to be a
lined…

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The Complete Guide To Joint Venture Marketing

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When most people think of Joint Venture Marketing, what comes to mind is usually basic information that’s not particularly interesting or beneficial. But there’s a lot more to Joint Venture Marketing than just the basics.

What Is A Joint Venture?

A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures
can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.

The best time to learn about Joint Venture Marketing is before you’re in the thick of things. Wise readers will keep reading to earn some valuable Joint Venture Marketing experience while it’s still free.

The Benefits Of Joint Venture Marketing

1. You can build long lasting business relationships.
2. You can increase your credibility by teaming up with other reputable, branded businesses.
3. You can get free products and services.
4. You can construct most joint venture deals with little or no money.
5. You can gain new leads and customers.
6. You can…

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The Concepts And History Of Timeshare

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The multiple ownership of individual weeks brought with it the guarantee of reservations for those who wanted to ski in the area. It was an immediate success. By the 1970’s some faltering condominium projects in St. Thomas, Fort Lauderdale and Puerto Rico were converted over to vacation ownership and thereafter timesharing became a viable vacation alternative.

Once the concept of vacation ownership was embraced by the United States it began to gain wide acceptance by the public. Sales jumped to over 50 million by the mid 1970’s and has climbed to more than 2 billion annually today. Vacation ownership has enjoyed substantial growth over the years with approximately 3.3 million timeshares sold since 1980. Currently there are over 5,000 vacation ownership resorts in over 75 countries around the world.

Exchanging a vacation ownership week in one resort for that of another resort was introduced in 1974 and thereafter timesharing offered variety and flexibility in the vacation experience. Although there are many exchange companies available which provide excellent service, the two major forces are Resort Condominiums International (RCI) which has…

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