CMOs plan to increase their spending on digital marketing in general by 14.7% over the next year, and to raise social media’s share of total marketing spending from 9.9% currently to 13.5% in the next twelve months, and 22.4% five years from now. (MediaPost)
Spending on digital marketing is predicted to grow 12% in the next year, while budgets for traditional (non-Internet) advertising will fall 2%. (The CMO Survey)
B2B digital ad spending increased 15% to $5.8 billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important. (MediaPost)
Digital marketing spend is forecasted to account for 35% of total budgets in 2016. (Business2Community)
After SEM at 47% of total digital marketing spend, online display advertising (banner ads, re-marketing, and re-targeting) is expected to capture the next biggest share of the online spend at about 34% of total online spend and about 10% of the total marketing budget. (Business2Community)
The top four channels for increases in digital marketing spend last year were email marketing (61% of marketers increasing spending on this channel), social media (49%), mobile marketing (40%), and SEO/PPC (38%). (Relevate)
The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined. (Branding Bricks)
Total spending on Internet advertising is predicted to grow 12.9% next year. The Internet will become the largest medium for advertising in 2016 (ahead of TV). (MediaPost)
Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. (The CMO Survey)
Social ad spending has doubled over the past two years. (iMedia Connection)
By 2019 mobile advertising will represent 72% of all US digital ad spending. (Payfirma)
