Some of the best social media strategies from Social Media Examiner
1. Create a Facebook event and invite your entire friends list
2. Use Facebook ads to target your audience
3. Create a highlight reel from prior events
4. Let event attendee testimonials do the talking
5. Hire influencers to spread the word
6. Use consistent branding and mentions across all social platforms, including hashtags
7. Use quotes and visuals to catch attention
8. Be responsive when potential attendees post or ask a question