Don walked across the street from his house to mine to announce he had finally retired. “But I’m not ready for the golf course,” he said. “I want to make a living on the Internet. What can I sell?”
This is a question many of us struggle with as we see money, freedom, and a bright future for those who manage to find their niche online. You may have tried to sell something from the Internet only to find it is difficult to get visitors to your web site and even harder to get them to buy.
The biggest hurdle is simple: most folks are trying to sell products to consumers. That’s not where the money is. It is a more daunting task than most realize.
Only one percent of retail sales happens on the Internet. Even though selling to consumers should be gargantuan one day, we have a long way to go before the majority of people are placing orders the Internet way.
Instead, sell something to businesses. While consumer sales amounted to many billion last year, business-to-business purchases vaulted to a whopping ten times that much. Clearly, if you want the easiest…
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