21 Social Media Marketing and Advertising Stats and Facts

  1. The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. (The CMO Survey)
  2. Another survey predicted the share of overall digital marketing budgets devoted to social media marketing will increase from 9.9% today to 22.5% within five years. (Dazeinfo)
  3. Social media advertising revenue will reach $9.8 billion in 2016. (Link Humans)
  4. 22% of social media marketing activities are performed by outside agencies. (The CMO Survey)
  5. Developing a social media strategy is a more common challenge among small businesses (55%) than enterprises (34%), while securing enough internal resources is a more common problem in larger companies (47%) than in SMBs (33%). (Simply Measured)
  6. 33% of millennials identify social media as one of their preferred channels for communicating with businesses. Less then 5% of those 55 and older agree. (MarketingSherpa)
  7. 74% of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of social media for prospecting, nurturing relationships and closing deals. They were over 6x as likely to exceed their quota than sales peers with rudimentary or no social media skills. (Forbes)
  8. 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. (Forbes)
  9. More than half (52%) of marketers say Facebook is “the most important social network they use to grow and market their business.” LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (V3B Blog)
  10. 96% of small business owners/marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, “Social media marketing is important for my business.” (Social Media Examiner)
  11. The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%). (Simply Measured)
  12. 61% of startups use social media for marketing. (TNW News)
  13. 43% of digital marketers say social media is one of their most effective tactics, but 49% call it one of the most difficult. (TNW News)
  14. Social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email. (TNW News)
  15. The three characteristics of brand social media posting most important to consumers, in order, are 1) the brand shares new content; 2) the content is relevant to the brand; and 3) the brand engages with its followers. (SocialTimes)
  16. 57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media. (Direct Marketing)
  17. And yet–34% of small businesses have no social media presence at all, and 36% of those who do never respond to customer comments online. (Direct Marketing)
  18. For 2016, Instagram is the top social channel marketers plan to invest more advertising in (72%), followed by Facebook (61%), Pinterest (41%), Snapchat (36%) and Amazon (34%). (MediaPost)
  19. Tumblr has 230 million active monthly users worldwide, and is adding 120,000 new userseach day. (Infini Datum)
  20. And yet–Tumblr remains one of the least exploited social networks by marketers and also advertisers, of which there are currently only 150(!) as of December 2015. (Our Social Times)
  21. The top two uses of Twitter and Facebook by journalists are marketing and promotion of their stories and relationship building. 78% use Twitter for marketing; 74% use Facebook. 62% use Twitter to build relationships. (MediaPost)