What is Viral Marketing?
Use this thinking exercise: Which is better?
(1) $25,000 a day for 30 days or (2) 1 cent that doubles every day for 30 days
If you chose option 1 you might want to reconsider; the first option gives you $750,000 at the end of the month, the second gives you over 5 Million Dollars! (You do the math)
Viral marketing is a lot like gossip; it starts with one person and multiplies like wildfire throughout the whole neighborhood.
How does this happen? One person tells another person, that person, promising not to tell anyone, tells 5 more. Those 5 people each tell 5 other people, and this process continues until finally, everybody knows the rumour.
Viral marketing works exactly the same way. If you tell just 5 people about your website, and those 5 each tell 5 more, 5 becomes 25, becomes 125, becomes 625, becomes 3125, becomes 15625…
…and it keeps multipliying. Just like one cent will eventually turn into $5,000,000 if you double it for 30 days.
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