The Key Elements to Internet Marketing A DIY Guide

The Key Elements to Internet Marketing A DIY Guide

So you have a website, and you want to increase your traffic to sell your product. There are thousands of the websites just like yours, so how will you be seen? There are basically 3 options. You can pay some company thousands of dollars to market your site for you; you can hire someone full time to do the marketing for you; or you can do the marketing yourself. This guide will give you the basic knowledge you need to market your website successfully at your own pace.

First, you need to have realistic expectations. Web sites do not get in the top 10 in search engines over night. There is a lot of hard work that needs to be put into a site for it to rank high. I would grab a pen and paper and write down your main competitors. Then I would use the Google Toolbar to check their pagerank and incoming links to see how they rank. The higher the pagerank and more links pointing to your site, the higher your site will be in the search engines. Once you see how many links are pointing to their site and how good their pagerank is, you have an idea how much work is needed to get your site listed.

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