Do You Know How to Market Online? Try Enrolling in a Digital Marketing Course

Many Internet users turned amateur internet marketers believe that they understand the fundamentals of Internet marketing, yet many make critical errors which can affect not only their page ranking in the search engines but also damage their online reputation and deter potential customers.

The problem for most Internet marketers is that they are not trained in marketing fundamentals, so for them the Internet is not an additional channel to be added to a holistic view of marketing communications, it becomes instead a world in itself. As buzzwords such as ‘SEO’ and ‘keywords’ flood the online vernacular, new marketers pick these up and attempt to implement Search Engine Optimization strategies without a clear understanding of either online marketing principles or marketing communications in a broader sense.

A good digital marketing course will provide a ‘how to’ in managing online and digital communications effectively, and should also get new online marketers thinking about ways to utilize digital technologies beyond simple keyword stuffing and links. To harness the power of new media, savvy marketers know that they need to connect with the customer and provide an experience in which the customer feels interactively connected to the brand in some way.

Poor online content will do little to attract new business and may actually damage relationships with existing customers. Managing communications online is only different than other media channels in that it offers a new level of immediacy and interactivity than existed in the past.  Where telethons of the 1980s such as Live Aid attempted to create a buzz and sense of public involvement through telephone technology, this can be done faster today using the internet.  Audiences can watch events in real time and engage in online ‘chat’ behaviors as events unfold.

A good digital marketing course should provide an overview of the place of online marketing within the broader marketing mix and should offer a rundown on consumer behaviors, current and future trends and social networking sites such as Twitter and Facebook.  Social networking has reached a point where it can affect public policy and offer major corporates a reason to be concerned about the impact of citizen journalism.

A digital marketing course will not ordinarily provide the tools to develop websites or write code for online use; these are highly technical skills which are best left to those who are willing to devote significant time to learn in detail. What the course should provide, however, is an understanding of what consumers are looking for online, how to structure information for an online audience and what factors might be turning off readers.

People spend a lot of time on the Internet, connected to their mobile phones and iPods and just generally engaged in interactive pursuits through the power of digital technology. Web surfers are not passive and easily manipulated; they will resent marketers who lure them with false promises only to deliver mindless advertising messages with no connection to their query.  Readers want easy to read copy, with relevant links where appropriate, and a bright and cheerful looking page.

Successful internet marketing is an acquired skill and a digital marketing course can deliver core knowledge and skills for a great head start.
Article Source: http://EzineArticles.com/2700852

Some of the best social media strategies from Social Media Examiner

Some of the best social media strategies from Social Media Examiner

1. Create a Facebook event and invite your entire friends list
2. Use Facebook ads to target your audience
3. Create a highlight reel from prior events
4. Let event attendee testimonials do the talking
5. Hire influencers to spread the word
6. Use consistent branding and mentions across all social platforms, including hashtags
7. Use quotes and visuals to catch attention
8. Be responsive when potential attendees post or ask a question

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What Is A Mini WebSite?

A mini website is a site which is devoted to selling one and only one product. Either software or an ebook. You have probably seen these sites all over the internet.

They consist of a one page sales letter and a thank you page.

The sales letter is packed full of information to tell your potential customer about all the benefits of the product you are offering. This page is usually quite long as it is your one opportunity to sell your product. The sales page will have all the reasons your customer needs the product you are selling. It will also tell what the product does or how it is used with examples to emphasize the fact that your customer can’t do without it. Sometimes there will be some testimonials from satisfied customers and some bonuses for a prompt purchase. At the end of the page, the customer will have the opportunity to purchase the product with a command for them to order now!

Once they have made their purchase, they are sent to the thank you page which has the download link for their purchase. It is important to add the download link for the purchased product in a very prominent place near the top of the page. No one wants to search for…

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Why Becoming An Affiliate Marketer?

Affiliate marketing is one of the most effective ways to market online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant’s products by linking to the merchant’s website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant’s side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get…

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Why People say There is no money in Internet

Just finished check my email. Nothing new, three payment notification emails from PayPal, two new ClickBank sales, one new prospect in membership site Im promoting and one mail from a frustrated marketer Ive been doing Internet marketing for last 3 years, Ive joined so many programs. I max out my credit card but havent made a dime yet.

I receive this type of mails daily and always wonder why people dont earn money through Internet. In fact its the easiest way to make money. I think there may be two reasons behind it.

1. People are not willing to learn.
People dont want to learn. A research shows that 97% people think that they are smarter than others and they need not to learn new things. Im not saying that they are wrong. Off course they are expert in their field but when it comes to other field or say Internet marketing they are zero. They dont know anything about it so they should learn first.

You may ask what about the rest 3%. Well these 3% people dont think they are smarter (they are actually smartest) and they try to learn from everyone. Thats why these 3% people are having 97%…

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Write Positive Testimonials For Other Websites And See Traffic Increase

Write Positive Testimonials For Other Websites And See Traffic Increase On Yours Increasing traffic on your website is a smart thing to do. When trying to build a successful site, traffic increases are one thing to focus on. While there are several ways to increase traffic, it is most useful to utilize several methods to do so. …

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You Really Can Make a Million on the Internet

The key to successful marketing on the internet is to drive traffic to your website. Having a website that just sits un-promoted in cyberspace is not only a waste of time, but also highly frustrating.

I have been intrigued by the idea of internet marketing for years, but it has taken me a long time to overcome all the gumption traps involved in actually getting started (the biggest one being that I am a cyber-dinosaur — my only real experience using computers for anything other…

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