5 General Digital Marketing Stats

  1. The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined. (Branding Bricks)
  2. Total spending on Internet advertising is predicted to grow 12.9% next year. The Internet will become the largest medium for advertising in 2016 (ahead of TV). (MediaPost)
  3. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. (The CMO Survey)
  4. Social ad spending has doubled over the past two years. (iMedia Connection)
  5. By 2019 mobile advertising will represent 72%  of all US digital ad spending. (Payfirma)