- The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined. (Branding Bricks)
- Total spending on Internet advertising is predicted to grow 12.9% next year. The Internet will become the largest medium for advertising in 2016 (ahead of TV). (MediaPost)
- Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. (The CMO Survey)
- Social ad spending has doubled over the past two years. (iMedia Connection)
- By 2019 mobile advertising will represent 72% of all US digital ad spending. (Payfirma)
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